Last updated: 1 October 2026
PICS is provided by Neovia Ltd, a private limited company registered in Cyprus under registration number ΗΕ476226 ("Neovia," "we," "us," "our"), trading as Brightwave Apps.
By downloading, accessing, or using the PICS app ("App"), you agree to these Terms & Conditions ("Terms"). If you do not agree to these Terms, do not use the App.
You must be at least 14 years old to use PICS. If you are under the age of majority in your country, you confirm that you have permission from a parent or legal guardian to use the App.
PICS is a photo comparison tool that allows you to create side-by-side, animated, and other before-and-after comparisons using photos you select.
You may use comparisons created using the App for personal purposes and may export or share them using functionality provided by the App, subject to these Terms and applicable law.
We may add, modify, or remove features from time to time.
Where the App requires an account, you are responsible for maintaining the security of your account and for activity occurring through it.
You must notify us promptly if you become aware of unauthorized access to or use of your account.
The App includes free functionality. PICS Plus is an optional auto-renewing subscription that provides access to additional features, which may include removal of the PICS watermark from exported comparisons.
Available subscription plans, their duration, price, and included features are displayed in the App before purchase. Prices may vary by country or region and may include applicable taxes.
Payment is charged to your Apple Account through the Apple App Store upon confirmation of purchase.
PICS Plus automatically renews for the same subscription period unless cancelled before renewal. Your Apple Account will be charged in accordance with Apple's applicable subscription terms.
You can manage or cancel your subscription through your Apple Account subscription settings. Deleting the App or deleting your PICS account does not automatically cancel an active subscription.
PICS Plus includes a 3-day free trial for new subscribers. Unless you cancel at least 24 hours before the trial ends, your subscription starts and you are charged the price shown at purchase.
Any subscription features you purchase will remain available for the applicable paid subscription period, subject to these Terms.
Purchases made through the Apple App Store are processed by Apple. Requests for refunds for App Store purchases should be submitted to Apple and are handled in accordance with Apple's applicable policies and any rights you may have under applicable law.
You retain ownership of the photos, images, and other content you provide to or select for use with the App ("User Content").
You grant us a limited, non-exclusive licence to process your User Content only to the extent reasonably necessary to provide the App functionality you request, including creating, displaying, processing, and exporting comparisons.
This licence does not transfer ownership of your User Content to us.
You are responsible for ensuring that you have the legal right to use User Content with the App. In particular, where User Content depicts another identifiable person, you are responsible for obtaining any consent or other permission required to use, process, export, publish, or share that person's image.
You must not use the App to create, export, or share content in a way that infringes another person's copyright, privacy, publicity, image, personality, data-protection, or other legal rights.
You are also responsible for how and where you publish or share comparisons created using the App.
Photos and other media you select for use with the App are processed and stored only on your device. PICS does not upload, transmit, or store your photos on any server. When you choose to export or share a comparison, the resulting file is created locally on your device and handed to your device's own share, save, or messaging functionality; PICS's own systems do not receive, transmit, or have access to that file at any point. The App does not provide cloud backup or cross-device sync for your photos. If you delete the App or lose your device without a separate backup, your photos and saved comparisons may be permanently lost.
PICS does not host, upload, review, monitor or endorse your User Content or the comparisons you create. Because your content stays on your device, we cannot check whether you have the right to use it. You are solely responsible for your User Content and for any use, export, publication or sharing of it, and Neovia Ltd is not liable for any third-party claim arising from User Content you use with the App.
If you believe that content created with PICS infringes your rights, contact support@brightwaveapps.com. Because we do not host or receive User Content, we cannot remove content that has been published elsewhere. Your claim should be directed to the person or platform that published it.
Our collection and processing of personal data is described in our Privacy Policy.
You agree not to:
You agree to indemnify and hold harmless Neovia Ltd, its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses, including reasonable legal fees, arising directly from:
This Section applies only to the extent permitted by applicable law and does not require you to indemnify Neovia Ltd for claims, losses, or liabilities caused by Neovia Ltd's own breach of these Terms, negligence, or unlawful conduct.
The App, including its software, design, branding, graphics, interface, and other materials provided by us, excluding User Content, is owned by or licensed to Neovia Ltd and is protected by applicable intellectual-property laws.
Subject to these Terms, we grant you a personal, limited, non-exclusive, non-transferable licence to use the App on Apple-branded products that you own or control, as permitted by the applicable Apple Media Services usage rules, including access by other accounts associated with the purchaser where permitted through Apple's Family Sharing or other applicable Apple services.
Except as permitted by these Terms or applicable law, you may not copy, reproduce, distribute, sublicense, modify, or create derivative works from the App or its materials.
To the maximum extent permitted by applicable law, the App is provided "as is" and "as available."
We do not guarantee that the App will always be available, uninterrupted, secure, error-free, or compatible with every device, operating-system version, photo format, or third-party service.
Nothing in these Terms affects any warranty, guarantee, or other consumer right that cannot lawfully be excluded or limited.
To the maximum extent permitted by applicable law, Neovia Ltd shall not be liable for indirect, incidental, special, consequential, or punitive damages arising out of or relating to your use of, inability to use, or reliance on the App, including loss of data, photos, profits, revenue, or business opportunities.
You are responsible for maintaining appropriate copies or backups of photos or other content that are important to you. PICS should not be relied upon as the sole storage location for your photos.
To the maximum extent permitted by applicable law, Neovia Ltd's total aggregate liability arising out of or relating to the App or these Terms shall not exceed the greater of (a) the amount you paid for PICS Plus during the 12 months immediately preceding the event giving rise to the claim, or (b) €50.
Nothing in these Terms excludes or limits liability that cannot lawfully be excluded or limited, including liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any mandatory rights or remedies available to you under applicable consumer law.
We may modify, update, suspend, or discontinue features of the App from time to time.
Where you have an active paid subscription, we will not intentionally remove the core paid functionality you purchased during the applicable subscription period without providing an appropriate remedy where required by applicable law.
We do not guarantee that the App will remain compatible with every device, operating-system version, or third-party service indefinitely.
We are not responsible for delays or failures caused by events outside our reasonable control, including failures of internet, telecommunications, hosting, cloud, operating-system, App Store, or other third-party infrastructure.
This section does not affect rights or remedies that cannot lawfully be excluded.
These Terms are between you and Neovia Ltd, not Apple Inc. ("Apple"). Neovia Ltd, not Apple, is responsible for the App and its content.
Apple has no obligation to provide maintenance or support services for the App. Neovia Ltd is responsible for maintenance and support to the extent required under applicable law.
If the App fails to conform to an applicable warranty that cannot lawfully be excluded, you may notify Apple and Apple may refund the applicable purchase price in accordance with its policies. To the maximum extent permitted by applicable law, Apple has no other warranty obligation in relation to the App.
Neovia Ltd, not Apple, is responsible for addressing claims relating to the App or your possession or use of it, including product-liability claims, claims that the App fails to comply with applicable legal or regulatory requirements, and claims arising under consumer-protection, privacy, or similar legislation.
If a third party claims that the App or your possession or use of it infringes that third party's intellectual-property rights, Neovia Ltd, not Apple, is responsible for investigating, defending, settling, and discharging that claim as required by applicable law.
You represent that you are not located in a country or region subject to a United States Government embargo or designated by the United States Government as supporting terrorism, and that you are not listed on any United States Government list of prohibited or restricted parties.
You must comply with applicable third-party terms when using the App, including applicable Apple Media Services terms.
Apple and its subsidiaries are third-party beneficiaries of these Terms. Upon your acceptance of these Terms, Apple will have the right to enforce the applicable provisions of these Terms against you as a third-party beneficiary.
We may suspend or terminate your access to the App if you materially breach these Terms or use the App unlawfully.
You may stop using the App at any time.
Where account deletion functionality is available, you may request deletion through the App or by contacting us at support@brightwaveapps.com.
Account deletion does not automatically cancel an active PICS Plus subscription. App Store subscriptions must be cancelled separately through your Apple Account subscription settings.
Information relating to deletion and retention of personal data is described in our Privacy Policy.
We may update these Terms from time to time, including to reflect changes to the App, applicable law, or platform requirements.
Where required by applicable law, we will provide reasonable notice of material changes.
Your continued use of the App after updated Terms take effect constitutes acceptance of those Terms to the extent permitted by applicable law.
These Terms are governed by the laws of the Republic of Cyprus.
If you are a consumer, this choice of law does not deprive you of any mandatory protections provided by the laws of the country in which you habitually reside where those protections apply regardless of this choice of law.
Subject to any mandatory rights you may have to bring proceedings elsewhere under applicable consumer law, disputes relating to these Terms or the App shall be subject to the jurisdiction of the courts of the Republic of Cyprus.
If any provision of these Terms is held to be invalid or unenforceable, the remaining provisions shall remain in full force and effect. Any invalid or unenforceable provision shall apply to the maximum extent permitted by applicable law.
These Terms, together with our Privacy Policy and any additional terms presented to you when purchasing a subscription or using a particular feature, constitute the agreement between you and Neovia Ltd regarding your use of the App.
Nothing in these Terms limits rights that cannot lawfully be limited by contract.
PICS is provided by:
Neovia Ltd
Trading as Brightwave Apps
Registration number: ΗΕ476226
Alekou Konstantinou 56, Strovolos, 2024 Nicosia
Cyprus
Email: support@brightwaveapps.com